The future of the Armani brand was revealed in a will describing its gradual sale

Giorgio Armani, the 91-year-old founder and icon of Italian design, has indicated in his will that his fashion house should be sold gradually to a strategic partner. Preferred buyers are the LVMH consortium, L'Oréal, or EssilorLuxottica.

In his will, he stipulates that his heirs must sell 15 percent of the shares within 18 months, followed by a further 30 to 54.9 percent.

The French group LVMH, which owns brands such as Louis Vuitton and Dior, responded immediately, describing its inclusion in the list of potential partners as an honor. CEO Bernard Arnault stated that, in the event of a collaboration, LVMH would be committed to further strengthening the global position of the Armani brand.

Armani died on September 4, 2025. He rose to fame in the 1970s when he transformed the classic men's jacket into a lightweight, flexible garment, ushering in an era of minimalist elegance.

He believed that true style lies in simplicity, not opulence. Thanks to his collaboration with Hollywood and his attention to detail, his brand became synonymous with sophistication.

(reuters, max)