Society

Australian PM Albanese Falls into Politics’ Relatability Trap

Australia’s famously “boring” Prime Minister Anthony Albanese decided to go on a podcast to make himself more relatable. It did not go well for him – or for normal men in general.

Anthony Albanese during a question about Kylie Minogue.

A podcast question about Australian pop star Kylie Minogue left Anthony Albanese caught between relatability and respectability. Photo: Asanka Ratnayake/Getty Images

A useful rule of thumb for politicians, though one that many of them conscientiously ignore, is “do not try to be ‘down with the kids’”. The modern media environment simultaneously encourages such behavior and ruthlessly punishes it: the politician desperate for attention seeks internet virality by performing the latest meme and then is ruthlessly mocked for appearing square and uncool. Only the chosen few, blessed with uncommon charisma, can even think about pulling it off: Barack Obama, for example.

The latest politician to learn this the hard way is Australia’s painfully boring – nothing wrong with that in a politician – prime minister, Anthony Albanese, who was somehow convinced by his crack team of special advisers to go onto an Australian comedy podcast with the not particularly subtle double-entendre name of Bush Deep, hosted by the female comedian Nikki Osborne, who performs under the alter ego of “Bushy”.

For 13 minutes or so, it all went well. Albanese was able to make some jokes. Appear relaxed. Even approachable. The special advisers will have been very happy.

Disaster Strikes for Unsuspecting PM

Then disaster struck.

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