China pushes global image, but China's electric car industry is in for a cleansing bath

Adverts for Chinese EVs are popping up on social media, in newspapers, even on billboards. YouTube is filled with tests of new models. Many analysts are already giving the European car industry the last rites.

Der weltweit größte Autotransporteur BYD Shenzhen führt Verladevorgänge durch. Foto: Zhang Congyu/VCG via Getty Images

The world's largest car transporter, BYD Shenzhen, carries out loading operations. Photo: Zhang Congyu/VCG via Getty Images

Building a global image also through industrial products is part of China's national strategy. The invasion of Chinese electric vehicles is therefore taking place in virtual space rather faster than in reality.

In the first nine months of 2025, Chinese EVs had a market share of roughly 12 percent of the Western European EV market. The share of Chinese brands (including combustion versions) in sales of all cars reached five percent, almost double In Europe, they have overtaken Ford and caught up with Mercedes. V October their share was up to 7.4 per cent, putting the Chinese brand group ahead of Korea's Kia.

The Chinese carmakers can't be denied a number of trump cards: vertical integration, factories designed from the outset to produce EVs, and in a large scale, a raw material base and advanced technologies, especially for batteries.

Advantages and pitfalls

Industrial policy in China is centrally planned, which brings with it certain pitfalls. Beneath the veneer of success lies a rather primitive tactic of pitchforking capital. We have seen it many times before with China. The construction industry and the steel industry have been flooded with capital at the behest of the party and have produced an incredible boom. Today, however, they are suffering from great overcapacity, and a lot of capital has been sunk without yielding adequate returns.

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