Collagen: Elixir of Youth or Clever Marketing?

Collagen powders, capsules and drinks promise smoother skin, stronger joints and a more youthful appearance. Some studies suggest modest benefits, but the science remains far less dramatic than the marketing.

Collagen as a beauty and wellness staple.

Collagen has become a beauty and wellness staple, but the proven benefits remain more modest than many labels suggest. Photo: Getty Images

Collagen has become one of the great promises of the supplement industry. Social media is full of influencers advertising powders, capsules and drinks that claim to make skin glow, reduce wrinkles or protect joints. Yet the line between a real effect and clever marketing is often blurred.

Collagen is the most abundant protein in the human body. It is a basic building block of skin, bone and connective tissue. With the market growing, consumers have often been guided less by product composition than by claims on labels and in online advertising.

General practitioner and internist Iveta Plsekova told Statement that there are about 20 types of collagen, but that consumers should pay particular attention to type I and type II.

Type I collagen accounts for most of the collagen in the skin and is important for the quality and growth of hair and nails. Type II collagen is associated mainly with cartilage, joints, tendons and the musculoskeletal system.

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