The Euro Priced Croatian Tourism Out of Its Own Advantage

The tourism industry in Croatia is getting a harsh wake-up call just as peak season begins. Tourists are canceling reservations in Split and elsewhere, forcing apartment owners who overestimated demand to cut their prices.

Apartments in Split need to lower prices.

Croatia’s soaring prices are weighing on its peak summer season, with cancellations rising and apartment owners, especially in Split, under pressure to cut rates. Photo: Tomáš Baršváry/Statement

The Croatian Tourism Association concedes that demand is likely to be weaker this July and August, and that the price-to-value ratio has become critical.

At the root of the problem is the euro, which Croatia adopted in 2023. Three recent studies show that the single currency has driven Croatian inflation upward in multiple ways.

Monetary Policy and Tourist Perception Push Prices Higher

The first channel, monetary policy, is set out in a 2024 study of the effects of the European Central Bank’s (ECB) interest policy on euro area countries, which examines how the euro affects inflation in Croatia.

The authors apply the Taylor rule, an indicator used to determine the interest rate needed to stabilize the economy in the short term while sustaining long-term growth, to calculate hypothetical national interest rates for eurozone countries, then compare these with the rate actually set by the ECB.

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