The rise of de-Googling smartphones

Alongside Meta and Apple, Google is one of the world’s largest collectors of personal data. Most smartphones run Android, tying users closely to the company’s ecosystem. Yet a device can be ‘de-Googled’ – at the cost of convenience.

The Android operating system can also function without Google. Photo: Joan Cros/Getty Images

The Android operating system can also function without Google. Photo: Joan Cros/Getty Images

Hamburg. Anyone using a smartphone with the Android operating system is usually connected in one way or another to Google. Key parts of the software on such devices are provided by the company – whether Gmail, the search function, the navigation service Google Maps or Google Wallet for cinema tickets and credit cards. In practice, almost the entire smart environment of an Android device revolves around Google.

While the system offers impressive convenience, which is precisely what makes it so attractive, it also entails a significant outflow of personal data. Data is the currency with which users pay for services that appear to be free.

More privacy

There is little doubt that removing Google from a smartphone – often called de-Googling – can increase privacy. The process involves deleting Google services, apps tied to Google and data transfers to the company from the device.

A first step can be to use the phone without a Google account. It can easily be removed in the settings under ‘Accounts’, which already stops synchronisation of data. Even then, however, many apps installed on the device may still transmit information to Google.

The next step is to disable Google applications such as Maps, Gmail or Chrome in the system settings. Because they cannot normally be uninstalled through the Google Play Store, the process typically requires ADB (Android Debug Bridge), a tool used to remove system applications. Alternatively, the apps can be removed from a computer, a procedure commonly known as debloating.

The following step goes much deeper into the system: installing privacy-friendly custom ROMs. Examples include LineageOS, /e/OS and GrapheneOS. These are modified Android operating systems that, in addition to improving privacy, also allow newer versions of Android to run on older devices that are no longer supported by the manufacturer. Regular updates can therefore improve the security of ageing smartphones.

At the same time, users avoid unnecessary bloatware – trial versions and other pre-installed applications of little practical use. Removing them frees up resources, reduces battery consumption and preserves valuable storage space.

Google offers many services, but also collects a lot of data. Photo: Getty Images

The drawback of de-Googling, however, should be clear: users lose some of the services Google provides. Ultimately, it becomes a question of whether privacy or convenience should take priority.

Limited functionality

Fully removing Google from a device requires a certain level of technical knowledge, and beginners should seek assistance. It is also important to remember that some functions may stop working. Certain online banking apps, for example, rely on Google Play Services and will no longer run. In doubtful cases, users should check compatibility in advance or consider using a secondary device.

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Apps can then be installed through alternative app stores such as F-Droid, an open-source project, or the Aurora Store.

The advantages of a de-Googled device are clear. Greater privacy and reduced data collection allow older smartphones to be used safely for longer. Yet the disadvantages also deserve consideration. Some applications will no longer provide push notifications, and compatibility problems may arise with custom ROMs.

The effort required for installation should not be underestimated either. Depending on the device and software involved, the process can take many hours and may involve trial and error before the system runs smoothly.

Primarily interesting for private use

In practice, such a device is most suitable for private use. In professional settings it is difficult to avoid Google entirely. Yet wherever there is no need to rely on services such as Google Workspace, Authenticator or similar tools, a de-Googled phone can raise personal privacy to a significantly higher level, particularly if users also rely on open-source applications or other privacy-friendly alternatives.

In general, greater security and privacy come at the cost of convenience and services. As many people already separate their work and personal smartphones, de-Googling can be a realistic option for a private device. While Android at least offers that possibility, iPhone users remain tied to Apple’s iOS ecosystem. Access to the App Store requires an Apple ID, leaving no comparable way to avoid the platform.

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Further restrictions may arise if operating systems require technical mechanisms for age verification. In such cases, custom ROMs could be at a disadvantage.