With its next long-term budget approaching, the European Union is preparing a program that could significantly expand its role in shaping public debate. Under the title “AgoraEU”, the European Commission plans to allocate between €8bn and €10bn to non-governmental organizations (NGOs), media projects and the cultural sector. The program is expected to run from 2028 to 2034.
Officially, the initiative is intended to promote democracy, civic engagement and “European values”. At the same time, its design suggests that funding will be directed towards sectors that play a key role in political communication and public discourse.
Expansion of Existing Funding Structures
The scale of the program marks a clear expansion of existing schemes. In 2014, comparable programs had a budget of around €5bn. AgoraEU would significantly increase that figure, with the European Parliament calling for additional funds.
Funding will be allocated through application procedures, with projects assessed against the Commission’s political guidelines. Organizations, media outlets and cultural initiatives will therefore do their utmost to align closely with these, as they are decisive in securing approval.
Formally, these are grant programs. In practice, however, they create incentives to tailor projects to the EU’s priorities. In the media and cultural sphere, this could steer how organizations position themselves.
Responding to Changing Funding Conditions
A key driver behind the initiative is a shift in the international funding landscape. For years, many NGOs and campaigns in Europe have relied on funding from the United States, including government programs and private foundations.
That funding is now declining. Projects are being scaled back, and some organizations are downsizing or closing altogether. In Brussels, this is seen as a strategic challenge, as it weakens established networks of influence. AgoraEU is intended to fill this gap by shifting funding towards European sources, with the aim of stabilizing existing networks and securing their long-term operations.
At the same time, the legal dimension is becoming more significant. In a recent ruling against Hungary, the European Court of Justice (ECJ) explicitly found for the first time that a national law violated not only specific EU rules, but also the fundamental values enshrined in Article 2 of the Treaty on European Union, which include equality and non-discrimination. The court ruled that Hungary’s legislation on LGBTQ issues affecting minors was incompatible with these principles.
This expands the scope of EU influence, with fundamental values increasingly taking centre stage alongside specific legal provisions in court rulings.
Political and Financial Interlinkages
The combination of expanded funding programs and a stronger emphasis on shared values is reshaping the EU’s political architecture. Financial instruments and legal mechanisms are becoming increasingly intertwined.
Critics warn that this could lead to a one-sided orientation of funded projects, while supporters argue that common values must be actively protected and strengthened, particularly at a time of growing political tensions within the Union.
What is not in dispute is that these planned expenditures come at a time when many Member States are under economic pressure and public finances are strained. Questions about setting priorities are therefore likely to feature prominently in upcoming budget negotiations.
AgoraEU is thus more than a funding program. It forms part of a broader trend in which the EU is expanding its ability to influence public debate indirectly and to embed political objectives beyond traditional legislation.