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Matěj Široký

Fiala's strategy: Conceal, ignore, lose?

Election campaigns always create the illusion that we are starting afresh. As if every parliamentary election were a blank slate.

All political parties line up at the starting line and wait for the starting signal. However, this image is very misleading. Society is not a shapeless mass that can be molded at will, and even if people and politicians do not have long memories, society is strongly influenced by sociological principles.

Political marketers know this very well.

Voters are not empty vessels that can be filled with current slogans. Every person is anchored in a specific environment—they grow up in a specific region, have their own life experiences, education, income, and social ties. These factors form an imaginary grid through which voters perceive politics. Even the best marketing and the constant repetition of lies or half-truths will not fill the fridge or the wallet. Propaganda has its limits, which are set by economic reality.

Spolu coalition: castles in the air that have nothing to do with reality

The Spolu coalition, winner of the last parliamentary elections in the Czech Republic, has opted for precisely this style of campaigning. Many politicians and influencers try to convince voters that they are doing well. Government representatives like to repeat that the average wage has increased by 10,000 Czech koruna [more than 400 euros, editor's note]. While this is true, it must be added that cumulative inflation under Petr Fiala's government has exceeded 30 percent.

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