Editorial: The Hype Economy
Hype rules modern markets—history repeats, bubbles inflate, and investors chase dreams. But reality bites back.
Weekly
The Hype Economy
Markets driven by hype, myths monetized, virtue sold as spectacle—today’s economy rewards narrative, leaving reality perpetually behind the curve.
Editorial: The Hype Economy
Hype rules modern markets—history repeats, bubbles inflate, and investors chase dreams. But reality bites back.
How Science Became Fanfiction
A deluge of unread papers, broken peer review, and irreproducible findings: academia is drowning in its own literature.
The MAGA Marketplace
In shunning woke capitalism, Trump’s allies are building a rival conservative economy.
From Packaging to Performance
Faux iPhone unboxing for $14 reflects a shift from labour to attention. Value now lies in optics, not effort, in a $32.5bn influen…
Marketing First, Gameplay Later
Hype sells, gameplay stumbles: In modern gaming, anticipation is the product—and trust the casualty.
Tokenised Hype, Monetised Myths
From Bitcoin’s ritualistic mining to speculative AI tokens, the crypto market thrives on the stories we choose to believe.
Idols, Not Champions
Hype has replaced victory in modern sports, and visibility now secures more rewards than glory ever did.
The Hype Killers
From blackouts to empty virtual worlds, hype meets its end in one of two deaths: technical and market.
AI’s 'Men Behind the Curtain' Moment
A case of glorified outsourcing, Builder.ai’s embarrassment shows how easily industry leaders fall for hype.