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Out of Touch

Out of Touch

The civilisational narrative the Baby Boomer generation presents and defends is increasingly unrecognisable to those who came after.

It was once said that each generation builds a world the next must live in. The Baby Boomers—born into the post-war affluence and ideological certainty of the mid-20th century—constructed much of the cultural, economic, and institutional architecture of Western society. 

Their reign, observable everywhere from boardrooms to broadcast networks, has lasted far longer than that of their generational predecessors. But increasingly, the culture Boomers forged appears to be not just aged, but aging badly—brittle, out of tune, and often at odds with the lived experience and aspirations of Millennials and Gen Z.

A Legacy of Dominance

The Boomer generation, roughly those born between 1946 and 1964, came of age in an era of economic expansion, social revolution, and technological innovation. They were both the architects and beneficiaries of a Western golden age—a time when jobs were plentiful, housing affordable, and in which the social contract was being upheld. In the United States and much of Western Europe, Boomers became the dominant force in politics, business, and the media, shaping not only economic policies but cultural tastes and social values.

This dominance was reflected in everything from the explosion of suburban life to the idea of the ‘American Dream’, exported globally, as the ultimate telos of personal success. Even as they challenged earlier norms during the upheavals of the 1960s and ’70s, Boomers quickly established new ones of their own—often more entrenched than those they had toppled.

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